When I saw the “Marketing in a Digital Environment” class being offered as an elective for my MBA program, I knew I would be waking up at 8:00am on registration day to make sure I was enrolled in the course. I’ve been wanting to take a course like this for quite some time, so I anxiously awaited the start of this semester. Of course, the first class was great. It was very exciting finding that I would be learning a great deal about how businesses look at their digital footprint in a strategic marketing perspective. In addition, I was excited to learn that we would also be doing some personal branding projects in this class, which is always great to do as a young professional. Our professor, Alexa Fox, also seems to be very knowledgeable and resourceful when it comes to all things in the digital marketing world. To which I should applaud the Fogelman College of Business & Economics for providing me with highly qualified professors throughout my MBA program at the University of Memphis. Overall, I am very excited to learn more about advancing technologies and the impact that the digital environment has made in the world of marketing. This semester should be great, to say the least.
Tyler Ricossa 