LinkedIn is one of my favorite social media sites. I was drawn to the site as a junior in college by my scholarship advisor, Justin Lawhead. He encouraged all of my peers within the Emerging Leaders program to sign up for a LinkedIn account. At first, I thought that it would be a complete waste of time. However, it is very interesting to see how many fast you can build a network. It was also neat to build ‘professional’ connections with people you already knew, but would never friend on Facebook because it might be seen as being ‘unprofessional.’
One of my favorite features about LinkedIn is that it works similar to Facebook, but is a way for your professional network to share topics informally. It’s a way to share anything from a great article you read to the latest statistics about your best stocks. I also like the “Groups & Associations” part of my profile. By joining these groups and/or associations, I am able to easily communicate with members from all different networks. Meeting other professionals who either share the same interests or career path is a way to connect with and learn from others. In addition, these groups also have a great way of communicating through the Group Discussions on their respective pages. I also like that you can customize the settings so that you can receive an e-mail notification whenever someone posts a new topic, article, etc. Or, if you’re one of those that doesn’t like to be bombarded with every detail, you can change the settings to receive weekly or monthly e-mail updates.
Overall, I think LinkedIn is a great way for professionals to network with one another in an informal, yet professional manner. Furthermore, I think it provides yet another link between different generations.